Magazine Article | October 20, 2016

Email Pays Big For Silver Jeans Co.

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

November 2016 Innovative Retail Technologies

How Silver Jeans Co. increased sales more than 25% via strategic, personalized emails

When Mike G. Girardin joined Silver Jeans Co. as the director of ecommerce more than two years ago, he and the marketing team devised a plan that would leverage new email strategies to considerably increase the Canadian fashion retailer’s sales. Here’s how they did it.