Cross-Channel Retailing: Enabling The Anytime, Anywhere Consumer

By Integrated Solutions For Retailers magazine

The store is not only still a relevant piece of the cross-channel puzzle; it is, in fact, far and away the standard by which all other channel sales are measured. To minimize the store's role in any conversation on cross-channel retailing is folly. That's why we begin this year's report with the store, which remains the engine room of the retail enterprise. Our friends Sahir Anand and Greg Belkin at Aberdeen Group have supplied the research, which has been excerpted from larger works they have recently released.