By Integrated Solutions For Retailers magazine
Tight budgets are a common issue faced by countless LP directors and VPs. That's just one of the reasons why it's crucial for other departments to understand the value that LP has on the entire organization. Now more than ever, a heavy influence has been placed on the importance of interdepartmental collaboration on technology spending. As LP technologies evolve, you need to make sure your LP team has a seat at the table with departmental stakeholders when buying decisions are made. To learn more about the latest advancements in DVR technology and the hows and whys of cross-disciplinary value, we talked to Vy Hoang, executive VP, sales and marketing at i3 International Inc.