Magazine Article | February 21, 2011

Q&A: Engagement, Interaction At The Customer Display

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

Retailers are deploying technologies that turn onceblasé customer displays into interactive communications vehicles that benefit consumers and retailers alike. Ken Duffy, retail offering manager for IBM Self Service Products, recently took some time with us to discuss the evolution of the POS display and how that feeds the in-store experience.