Case Study: ERP System Positions The Cleveland Indians For Growth

By Matt Pillar, Integrated Solutions For Retailers magazine

The Cleveland Indians are a small-market Major League Baseball team, but they're one of America's most beloved baseball franchises with one of the league's most loyal fan followings. Licensed merchandise sales are in important part of the revenue stream for the Indians and the league in general, which is why the Indians have invested in 18 shops and one 3,500-square-foot team store at Progressive Field , in addition to six Cleveland-area offsite stores. Retailing is an integral part of the professional sports business.