Everest Software Delivers Online Retailers Innovative Comparison Shopping Solution

Everest Software®, the leading provider of business operating systems for small and medium-sized businesses (SMBs), recently announced the availability of Everest® eLink integrated with MerchantAdvantage Channel Management products. Through a strategic partnership, Everest and MerchantAdvantage are redefining e-Commerce by providing the SMB online merchant more ways to feed their product information to Comparison Shopping Engines (CSEs) and marketplaces. The robust all-in-one solution from Everest and MerchantAdvantage lets users analyze sales and respond to marketing campaigns in real-time, ensuring the highest return on marketing investment.

"As the number of CSEs continues to grow, it is imperative for SMBs to efficiently automate and streamline the transfer of product information between multiple CSEs," said Ian Michiels, Senior Analyst, Aberdeen Research. "Our research shows that SMB's struggle with the growing cost of managing and configuring dozens of CSEs for marketing efforts; it's just not cost-effective."

Each CSE aggregates a list of products from many sellers into a single portal - delivering an efficient shopping experience for the Internet shopper. While the CSE is an essential marketing channel for the online merchant, working with CSEs can overload the SMB, as each CSE requires a different process for merchants to publish their product details.

"Now, Everest gives online merchants an easy way to manage their CSE feeds and simultaneously increase sales," said Edwin Miller, CEO of Everest Software. "Online merchants can leverage Everest eLink and MerchantAdvantage to schedule the frequency of product updates and increase their return on investment by automatically removing items when they fall short of sales targets."

Everest eLink together with MerchantAdvantage lets clients:

• Push product information to over 100 online marketing channels including CSEs such as Ciao, JellyFish, PriceGrabber, Pronto, Shopzilla, Google Product Search and Yahoo!
• Discover which marketing channels, product categories and individual products are meeting expected return on ad-spend and adjust accordingly
• Manage SKU level bidding at supported shopping CSE sites
• Expand market reach while maintaining current marketing budget

"Effective CSE strategies focusing on category, subcategory, and individual SKU performance increases ROI sometimes five fold," explains Michael Lambert and Chip Arndt, co-founders of MerchantAdvantage. "MerchantAdvantage products give Everest e-Tailers the tools to manage profit-margins on marketing campaigns at the product level and the power to reach millions of potential new customers through a user friendly Web-based tool. We are honored to be an integral part of the Everest team to help clients grow their online business efficiently, intelligently and cost-effectively,"

About Everest Software
Everest Software empowers companies to manage every function of their business more effectively. The company's fully-integrated business management software application, Everest, addresses the unique needs of growing small to medium-sized businesses (SMBs) in the wholesale/distribution and retail industries by allowing them to quickly manage and track their business operations online and offline -- from storefront to the front and back-office.

Everest Software is committed to providing customers with the service, support and expertise they require to increase efficiency and profitability with a solution that provides an unmatched rapid return on investment. Everest Software was a finalist for a 2006 American Business Award in the category "Best New Computer Software Product" and is the proud winner of numerous awards including the SIIA Codie Award for "Best Business Software Product." For more information, please visit www.everestsoftwareinc.com, e-mail us at info@everestsoftwareinc.com or call us at 1.800.382.0725.

About MerchantAdvantage
MerchantAdvantage (MerchantAdvantage.com) is an ecommerce software solutions company committed to championing and helping the small to mid-sized online merchant address complicated online and mobile commerce issues. MerchantAdvantage takes a systematic, controlled and proactive approach to online product marketing by providing long-term, cost effective, web-based software tools that enable an online business to grow by reaching the widest audience possible via online, broadband, and wireless devices.

MerchantAdvantage's applications are designed to connect the online retailer to their marketplace partners in a seamless motion of communication, allowing online merchants to take control of their e-Commerce and m-Commerce channels, marketing strategies and IT solutions. MerchantAdvantage currently markets over $1 billion worth of product value daily, representing over 600 online storefronts and is changing the macrocosm of ecommerce by staying ahead of the curve in providing business solutions to the growing online retail marketplace. We are here because our commerce future is online and wireless. For more information, please visit www.MerchantAdvantage.com, e-mail us at sales@MerchantAdvantage.com or call us at 1.800.550.9466.

SOURCE: Everest Software, Inc.