Magazine Article | January 25, 2011

Q&A: Expanding Retail Apps For RFID

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

I spent some time with Kerry Krause, VP of marketing at Impinj, discussing just how far retail applications for RFID (radio frequency identification) have come since the technology burst onto the scene in the early 2000s with more pomp than circumstance. Technology maturation and creativity have created a compelling ROI case that's resulting in new opportunities for companies like his – and yours.