By Erin Harris, Integrated Solutions For Retailers magazine
Robert Wayne Footwear has been in business for more than 25 years, and the retailer operates 56 brick-and-mortar locations and an e-commerce platform. The e-commerce platform was launched in 2004 and, at the time, was not integrated with the brick-and-mortar locations in any way. Inventory management, invoicing, and shipment tracking were manual processes and caused the retailer's e-commerce platform costly issues. Adrian Rosas, director of online operations at Robert Wayne Footwear, was tasked with implementing a multichannel software solution that would integrate the retailer's brick-and-mortar stores and e-commerce platform, fulfill orders seamlessly, as well as provide the realtime visibility necessary to operate a successful online operation.