Famous Smoke Shop Lights Up Predictive Marketing Tactics With AgilOne

AgilOne, the cloud-based predictive marketing company, recently announced that Famous Smoke Shop, the Internet's leading discounter of cigars, humidors and cigar accessories since 1939, has decided to adopt predictive analytics technology for its customer marketing tactics. With AgilOne Enterprise Edition, Famous Smoke Shop will be able to get actionable insights from decades of customer data, and thus, better target customers seeking regular cigar replenishments.

While Famous Smoke Shop has an IT team in place that collects large volumes of customer data, the marketing team was not getting the data delivered in a real-time, actionable format that could drive business results. AgilOne makes customer information easy to interpret, so the Famous Smoke Shop marketing team will soon have a better understanding of who buys what and when. The cigar retailer will then be able to take action and create highly personalized email and web site content that addresses each customer’s specific needs.

“We offer the widest selection of cigars and accessories at the best prices, but our industry is also extremely competitive,” said Famous Smoke Shop Vice President, Mike VandenstocktMike V. “Customers certainly have their favorite cigar brands and blends, so that means we should have customers coming back to us regularly for replenishment. With AgilOne, we can very easily segment our customers based on their preferences, and then present them with timely, targeted one-to-one messaging that is relevant to their needs and personal preferences as a premium cigar consumer. AgilOne will provide us with the means to revamp our contact strategy to favor relevance over volume across all channels.”

Famous Smoke Shop should start to see a return on their AgilOne investment very quickly. In fact, the typical AgilOne Enterprise Edition customer is able to:

• Bring back 18 percent more first-time buyers
• Retain 20 percent more customers
• Decrease email unsubscribe rates by 30 percent per year
• Grow email revenues by 125 percent

“Replenishment is a key business driver for Famous Smoke Shop, and our goal is help the retailer secure repeat, high-value customers through analytics data,” said Omer Artun, CEO of AgilOne. “AgilOne Enterprise is designed specifically forbusinesses that engage with customers across multiple channels like Famous Smoke Shop does, and the cigar retailer can look forward to learning exactly who their most valuable customers are and what they need to do to keep themcoming back for more.”

About Famous Smoke Shop
Famous Smoke Shop is the nations #1 discount retailer of premium cigars online, offering one of the largest selections of handmade cigars, machine-made cigars, humidors and accessories. Famous offers the web's lowest prices on a wide selection of cigar brands including Acid, Davidoff, Macanudo, Romeo y Julieta, Ashton, Padron, Oliva and Perdomo cigars, and many more. Famous offers their customers the best prices on all premium cigars as well as friendly and knowledgeable customer service. For more information, visit http://www.famous-smoke.com.

About AgilOne
AgilOne is a cloud-based predictive marketing platform. It is used by brands including Shazam, Sports Authority, Moosejaw, and shopPBS.org. AgilOne helps marketers connect with the individual in every customer. AgilOne prescribes exactly the right marketing offer, makes each relationship more profitable, and simplifies the science of marketing. Based on a data-scientist approach, AgilOne makes big customer data clean and smart.Then, AgilOne recommends what immediate actions to take to increase revenue. AgilOne is based in Mountain View, CA and is venture-funded by Sequoia Capital and Mayfield Fund. For more information, visit http://www.agilone.com.