News | March 27, 2024

Farmacias Peruanas Transforms Category Management And Improves Customer Experience With Blue Yonder And GOLDCO

LIMA, PERU & SCOTTSDALE, ARIZ.--(BUSINESS WIRE)--

As supply chain disruptions continue, pharmacy retailers must find ways to optimize their stores so consumers can find the critical medication and supplies they need. That’s why Farmacias Peruanas, Peru’s largest pharmacy retail chain, digitally transformed its supply chain with Blue YonderCategory Management solutions to improve its customer experience by reducing stockouts and enhancing store layouts and space. The project was successfully implemented by GOLDCO, a Blue Yonder partner.

Farmacias Peruanas, part of the Intercorp Group, is the largest pharmacy retailer in Peru, formed by the union of two brands: Inkafarma and Mifarma. The pharmacy retailer has more than 20,000 employees who work in more than 2,000 locations across Peru. The company’s motto is: "To protect the health and well-being of all Peruvian families."

The company wanted to automate and improve its category management capabilities from manual processes, so it turned to the industry leader in category management, Blue Yonder, and a leading implementation partner with extensive experience in retail strategy, GOLDCO.

Thanks to Blue Yonder and GOLDCO, Farmacias Peruanas has been able to:

  • Gain better control over the master planogram to allow staff to implement changes quickly and increase its analytic timeline for each category.
  • Improve the customer shopping experience by allocating space strategically, driven by data and analytics, as well as inventory requirements.
  • Optimize layouts across stores, increasing space productivity and reducing out-of-stocks – all to increase customer satisfaction and drive higher sales.

“We were looking for the latest category management technology to efficiently communicate information and strategy across the organization. Thanks to the Blue Yonder solution and its capabilities, we have been able to integrate it into our strategic, tactical, and operational processes, greatly improving customer service. And thanks to their partner GOLDCO, the implementation was a success and we are already seeing the benefits,” said Lili Rios, Category Management and New Formats development manager, Farmacias Peruanas.

Blue Yonder Category Management solutions have allowed Farmacias Peruanas to deliver consistent store layouts, optimize space to meet peak demand and avoid stockouts, and prioritize space for profitable categories. By leveraging SaaS, Farmacias Peruanas will have unmatched scalability and reliability, as well as the ability to take advantage of new solution innovations as soon as they’re available.

"In collaboration with Blue Yonder, we automated category management operations at Farmacias Peruanas, optimizing store layouts and enhancing the shopping experience with data-driven insights. We look forward to continuing to develop this partnership into new levels," said Jorge Mosqueda, director, Category Management Solutions, GOLDCO.

“Farmacias Peruanas was looking for a category management strategy that could pivot as customer preference and demand changed. With Blue Yonder Category Management solutions, they can build and maintain store-specific planograms as needed to drive more efficiency for their planners and staff to better meet these changing needs. We are excited to be part of their transformation journey,” said Albert Jung, senior director, Retail - LATAM, Blue Yonder.

Additional Resources:

About Farmacias Peruanas

Farmacias Peruanas is the largest retailer specialized in pharmacies in Peru. The company manages the two top-of-mind brands in the industry: Inkafarma and Mifarma. It is part of the Intercorp group. The company has more than 20,000 employees who work in more than 2,000 points of sale on the coast, mountains, and Peruvian jungle. Their main goal and reason to exist is: "To protect the health and well-being of all Peruvian families."

About GOLDCO

We are the consulting firm specializing in assisting in the definition of the appropriate strategic route for our clients, helping to manage it through value practices, supporting its implementation, accompanying the end-to-end process. We have worked with retail companies throughout Latin America in CATMAN implementation projects that led them to achieve their revenue goals and maximize the capabilities of Blue Yonder Category Management Solutions.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain transformation. Global retailers, manufacturers and logistics providers leverage Blue Yonder to optimize their supply chains from planning through fulfillment, delivery and returns. Blue Yonder’s AI-embedded, interoperable supply chain solutions are connected end-to-end via a unified platform and data cloud, enabling business to collaborate in real time across functions, which supports more agile decision-making, improved customer satisfaction, profitable growth, and more resilient, sustainable supply chains. Blue Yonder - Fulfill your Potential™www.blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

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