News | February 21, 2018

Finish Line Deploys Merchandise Planning Solution From TXT Retail, An Aptos Company, To Modernize Omni-Channel Merchandising Decisions

Merchandise Financial Planning solution rolled out across 950 Finish Line locations and digital channels

Atlanta, GA /PRNewswire/ - TXT Retail, an Aptos Company, today announced that premium sports footwear and apparel retailer The Finish Line, Inc. has successfully implemented the TXT Retail Merchandise Planning Solution. With this roll-out, the retailer gains world-class merchandise financial planning across its 950 locations in the United States and its digital channels.

The TXT Retail Merchandise Planning solution supports Finish Line to set its global targets for all products, brands and channels they serve, while harmonizing buying decisions to expected demand. As the season progresses, the solution helps to easily simulate and make course corrections to keep a firm handle on the achievement of margin and inventory investment targets. Finish Line is also using the TXT Retail application to support collaborative planning with key vendors.

Finish Line is a premium retailer that carries the latest and greatest shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line runs approximately 950 branded locations in U.S. malls and shops inside Macy's department stores, together with the, the Finish Line app, and a presence on

"By partnering with TXT Retail, Finish Line has advanced our merchandising processes to better serve our customers," said Brad Eckhart, Senior Vice President, Planning & Allocation, Finish Line. "The use of TXT Retail's industry-leading solution supports our objective to provide seamless customer experiences and the best, localized product selection to our shoppers. At the same time, we have optimized our inventory investment to deliver the most profitable product mixes."

The first phase of the Finish Line deployment was completed in October 2017 and included all aspects of merchandise financial planning, including strategic planning, preseason financial planning, in-season forecasting and open-to-buy management. With this successful roll-out, Finish Line established one version of the truth across its organization and created a starting point for assortment plans by location.

During the next project phase, Finish Line is focusing on store planning and clustering, key item planning, and assortment strategy to create customer-focused assortments that meet localized demand. For its TXT Retail implementations, Finish Line is leveraging the TXT AgileFit deployment methodology, which allows the project to be delivered on extremely tight timelines.

"The collaborative working relationship between TXT Retail and Finish Line sets the stage for success," added Eckhart. "We valued TXT Retail's planning expertise and the willingness they demonstrated to implement the best merchandise planning application to fit the needs of our customers and business, under budget and on schedule."

Simone Pozzi, general manager at TXT Retail, an Aptos Company notes, "Merchandise planning is a key process to any retailer and becomes ever more critical when you add elements such as new channels, expanding data and chain growth. We are proud to work with a visionary company such as Finish Line in this innovative omni-channel project and of the results achieved so far. TXT Retail serves the needs of tier-1 retailers with advanced functionality while its proven agile deployment methodology accelerates productivity and benefits in a sector where time is of the essence."

About Aptos "Engaging Customers Differently"
In an era of virtually limitless choice, sustained competitive advantage only comes to retailers who engage customers differently – by truly understanding who they are, what they want and why they buy. At Aptos, we too, believe that Engaging Customers Differently™ is critical to our success. We are committed to a deep understanding of each of our clients, to fulfilling their needs with the retail industry's most comprehensive omni-channel solutions, and to fostering long-term relationships built on tangible value and trust. More than 1,000 retail brands rely upon our Singular Commerce™ platform to deliver every shopper a personalized, empowered and seamless experience…no matter when, where or how they shop. Learn more:

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Aptos, the Aptos logo, "Engaging Customers Differently" and "Singular Commerce" are trademarks of Aptos, Inc. TXT is a trademark of TXT e-Solutions S.p.A. used by Aptos under license. All other trademarks referenced are the property of their respective owners.

SOURCE: Aptos, Inc.

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