First Insight Launches "Sold" - A New Retail Game To Engage

Virtual Store Simulation Designed to Help Retailers and Manufacturers Make Better Buying, Pricing and Marketing Decisions

First Insight, Inc., a leading software provider for the retail and consumer industries,recently announced the launch of Sold, a virtual store simulation game designed to generate valuable consumer data through unique online customer interactions. Utilizing websites, email and social media networks, Sold engages with consumers and collects data based on their gameplay, helping retailers make smarter buying, pricing and marketing decisions.

"As the power of influence continues to shift to the consumer, there is a growing trend among retailers to find innovative ways to stay connected," said Greg Petro, CEO of First Insight, Inc. "Consumers are gaining a more active voice. As such, Sold provides our retail clients with a unique opportunity to build meaningful customer relationships, collect authentic consumer insight and create more strategic merchandising plans."

Sold is a virtual store simulation in which consumers build and manage their own retail store, stocking it with real and upcoming products supplied from First Insight's clients. To view and play a demo of Sold, please click on the following link to visit our website: www.firstinsight.com. As consumers participate, First Insight collects their opinions on product selections, price points and perceived value and then applies its predictive analysis model to the data to deliver accurate merchandising recommendations for future decisions.

Sold is the latest interactive consumer experience from First Insight. As an innovator in gaming technology for retailers and manufacturers, First Insight provides the following benefits and key insights for future and existing products (to name a few):

• Collect customer sentiment and feeling
• Understand which consumer segments are most likely to use which products
• Create viral promotion of products on social networks
• Target recommendations for sales increase.

About First Insight, Inc.
First Insight is a leading software provider specializing in real-time analytics that help retailers and manufacturers make smarter merchandising, pricing and marketing decisions. Based in Pittsburgh, First Insight creates unique customer experiences and engages large groups of consumers, while collecting valuable preference and pricing data. Implementing First Insight's analytics gives retailers and manufacturers guidance for product design, buying, assortment planning, pricing and marketing decisions, helping to dramatically increase sales and gross margin. Clients include Fortune 500 companies, including leading department stores, specialty retailers and footwear companies. For more information, visit www.firstinsight.com.

SOURCE: First Insight, Inc.