First-Of-Its-Kind Prysm Display Solution Featured In American Eagle Outfitters SoHo Flagship Store
Life-size displays enhance immersive brand experience for customers
Prysm, Inc. today announced that American Eagle Outfitters has chosen the company's free-form display solution for its flagship store in the heart of Manhattan's SoHo district. This is the first retail installation of the Prysm Laser Phosphor Display (LPD) solution.
Prysm's high-definition stackable display building blocks enable American Eagle Outfitters to deliver high-impact brand imagery throughout the store. Multiple displays standing seven-feet tall have been arranged throughout the three-story, 24,000 square-foot retail space. There are three columns in the main entrance working as both window displays and in-store branding. Four columns are presented at the escalator gateways, guiding customers to each level of the store.
"Prysm displays create a more engaging and immersive brand experience for the retail environment," said Amit Jain, CEO of Prysm. "Our solution is unique in that it offers a spectacular image at any viewing angle with the ability to create any size and shape display."
Prysm's display solution is made up of four key components which can be customized for any creative project.
- One or more display building blocks
- Image processor
- User-friendly set-up and remote monitoring software
- Flexible frame options
At the core of the Prysm LPD display solution is a 25" diagonal building block. Solid-state lasers deliver brilliant image quality for even the fastest action video content, which is viewable from nearly a 180-degree angle, while using up to 75 percent less power than traditional backlit or projection technology-based products. Since Prysm's display solution uses less power, generates less heat and has no consumables to monitor or replace, infrastructure costs related to space planning and air conditioning are lower. In addition to lowering total cost of ownership and operation for customers, Prysm's display solution exceeds industry standards for energy use and environmental impact.
"We're very excited to be part of American Eagle Outfitters retail merchandising plans," said Dana Corey, vice president of sales of Prysm. "American Eagle Outfitters marks our first retail installation, so serving them is an important milestone for the company as we ramp up our business."
To learn more visit www.prysm.com/americaneagleoutfitters and view a video of Prysm's display solution inside American Eagle Outfitters' store here.
Diversified Media Group installed this project. To contact DMG or see a list of Prysm Channel Partners for your next project visit http://www.prysm.com/library-support/partners
To schedule a demonstration and meet Prysm, Inc. and AEO spokespeople at the SOHO store, call Christine Morris at 916-826-7307 or email cmorris@prysm.com
To better understand how the Prysm LPD system can meet your needs, email sales@prysm.com or call Dax Gaffney at 408-586-1174.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 934 stores in the U.S. and Canada and online at www.ae.com. aerie® by american eagle offers Dormwear® and intimates collections for the AE® girl, with 144 standalone stores in the U.S. and Canada and online at www.aerie.com. The latest brand, 77kids by american eagle®, is available online only at www.77kids.com, as well as at five stores across the nation. The 77kids® brand small sizes and great big style for kids 0-14. AE.COM®, the online home of the brands of AEO, Inc., ships to more than 76 countries worldwide.
About Diversified Media Group
Diversified Media Group provides managed network operations for digital signage, business television and distance learning. DMG consults with clients on initial planning, and then offers integrative engineering, design, installation, training, content development and technical support for partner networks worldwide; especially for retail sites, mixed-use developments, educational institutions, and sports/concert venues. Based in Kenilworth, New Jersey, DMG maintains and staffs a 24/7 network operations center.
About Prysm
Prysm, Inc., a privately held company based in San Jose, California with operations in Concord, Massachusetts, Bangalore, India and London, UK is the provider of Laser Phosphor Display (LPD) Solutions for large format, freeform display applications. LPD Solutions offer lifelike images in any indoor lighting environment, nearly seamless building blocks that allow for creating displays of any size or shape and efficiently scale to larger sizes with a lower cost of ownership and smaller carbon footprint than alternative technologies. Prysm is committed to ecovation –a design and development mission to exceed industry standards for energy use and environmental impact.
SOURCE: Prysm, Inc.