Magazine Article | April 20, 2010

Vendor Insight: Five Steps To Self-Service Success

Source: Innovative Retail Technologies

By Dusty Lutz, NCR Netkey Kiosk and Digital Signage Solutions

Consumers frequently use multiple channels to garner information, formulate purchasing decisions, and even make payments. As consumers become more accustomed to multichannel access, their demand will evolve and retailers will need to keep pace.

A recent study shows 85% of consumers are more likely to conduct business with a company that offers multichannel self-service, where, when, and how they want it. Whether it's through mobile, online, assisted service, or self-service, consumers expect to have options.