By Megan Zielinski, contributing writer
Foot Locker, specialty athletic shoe retailer, has partnered with Adidas, leading global designer and developer of athletic and lifestyle footwear, apparel, and accessories, launching “The a Standard” at select Foot locker locations.
The interactive “store within a store” experience is taking shoe-shopping to a whole new level—in an updated, technology-infused atmosphere compared to the traditional shoe store setting. The Adidas showcase consists of interactive technology and touchscreen displays, providing customers with detailed product facts, useful customer reviews, 3D images, and performance features of the most premium Adidas shoes and apparel available in the Foot locker stores and online. The digital screens are being integrated to deliver in-depth product information of the latest and greatest Adidas products right at the convenience of the customer’s fingertips. “Designing a dedicated section in our store with Adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard,” said Stacy Cunningham, executive vice president of marketing for Foot Locker.
By harnessing the power of touchscreen technology in-store, Foot Locker is empowering customers to learn more about products the retailer offers, increasing sales and in-store traffic by developing brand loyalty with customers. Adidas stores began including touchscreen displays in stores since 2012, seeing sales jump 500 percent in just two weeks for digitally-advertised cleats. The technology also collects analytic data of most-popular viewed items, and most requested information—enabling Foot Locker to make appropriate inventory adjustments and anticipate buyer actions. Interactive display technology grabs customer’s attention, influences purchases and creates improved customer satisfaction. The number one reason to implement innovative digital features, according to 76 percent of surveyed retailers, is to maintain and enhance the in-store experience for customers.
Over the next year, The a Standard will roll-out to Foot Locker stores in 28 U.S. regions including Los Angeles, Atlanta, Houston, Miami, Chicago, Minneapolis, Portland, New Jersey, New York, Washington D.C. and Philadelphia.
Customers also have the opportunity to share their favorite Adidas kicks and join in on conversations through social media channels including Facebook, Twitter, and Instagram @footlocker and @AdidasUS, using the hashtag #approved.