FootFall

FootFall is your comprehensive customer traffic and information services solution - in fact we count more than 6 billion people a year worldwide. With FootFall, we accurately assess customer conversion rates and align staffing with customer flows to help our clients to:

• Increase store profitability
• Increase levels of customer service
• Improve productivity of store sales staff
• Assess the effectiveness of marketing campaigns
• Empower store managers to make decisions in near real time

The FootFall solution is flexible and fully scalable. It takes advantage of the latest developments in terms of both hardware counting technology, and reporting and analysis software to ensure system reliability, data accuracy and consistency, and end-user satisfaction.

What makes us different?
Our range of information and software products, data management capabilities and geographical spread enables us to offer an unrivalled level of services to our clients. Our offices throughout the world enable us to think globally, but act locally.

FootFall is hardware independent, which means that all our systems can be upgraded and expanded over time using a range of technologies to cover additional counting points. In addition, FootFall continues to use ‘open' software standards to ensure that our systems can be developed as non-proprietary standalone solutions, or can be highly integrated with your business management software, point of sale data and staffing systems where applicable.

FootFall provides complete store performance information based on customer movement, using innovative products and solutions to empower staff at all levels to drive store profitability. FootFall is a world leader in providing retail business information and has an international team of auditors, analysts, account managers and consultants managing your information and helping introduce sustainable changes, which deliver significant increases in sales. Our advanced systems help us provide you with this information quickly, accurately and in an easily understood format.

Footfall figures are an important Key Performance Indicator for an essential variable affecting the performance of your retail store. Use customer traffic as the basis for planning the staffing and marketing opportunities of your store, or to understand strategic or tactical market opportunities to optimize the number of browsers that you turn into customers.

FootFall systems can be simply installed in one location or across a portfolio, and easily integrated into your existing reporting systems or delivered as a flexible but highly detailed stand alone reporting package. This allows FootFall to provide you with continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your retail store and the impact of your business decisions.

Let FootFall help you create a custom traffic counting solution that easily integrates with your existing information systems allowing you to monitor the impact of business decisions in your stores thereby maximizing your complete retail store performance.