Magazine Article | October 20, 2016

Gameday Merchandising Tackles Global Expansion

Source: Innovative Retail Technologies

By Erin Harris, editor-in-chief

November 2016 Innovative Retail Technologies

A clunky and error-prone order process forced Gameday Merchandising to implement an innovative solution that enables the company to access international orders with ease.

Gameday Merchandising is a licensed merchandise provider for professional sports teams and events. The company manages online e-commerce stores for brands that have global appeal and was trying very hard to satisfy requests for merchandise outside of the United States. In order to meet the demand and overcome time-consuming and costly challenges associated with cross-border order management, Gameday Merchandising turned to technology to help it be a global powerhouse.