GameStop Leveraging Analytics To Better Serve The Customer

By Megan Zielinski, contributing writer

This month GameStop is giving rewards members an early gift before the holidays with a new line of select offers along with financing opportunities through the new PowerUp Rewards Pro credit card.

“Our 28 million loyal PowerUp Rewards members told us that they wanted more benefits, features and offers,” said Frank Hamlin, chief marketing officer at GameStop. “We have heard them and are pleased to offer them the extra perks they wanted in ways that matter most to them.”

To start off the holiday season GameStop is granting members with up to $50 in special monthly offers, buy 2 get 1 free deals on used games and accessories, along with 10 percent off of pre-owned merchandise, 10 percent extra value with trade-in of games and accessories, and a year-long free subscription of Game Informer, top-selling gamer magazine. During the entire month of October, members receive $50 when they buy a pre-owned smartphone and receive an additional $50 in store credit with trade-in of the PlayStation Vita console.

Through feedback from customers, the leading electronics and gaming retailer is intent on delivering the best possible customer experience. Last month, GameStop introduced the PowerUp Rewards Credit Card —a new way for members to save even more, earn rewards, access gaming news, and manage payments from the convenience of their mobile device. Basic and new members earn 5,000 and 15,000 loyalty points upon signing up—points when accumulated can be used in exchange for new games, accessories, and limited-edition products. For a limited-time, cardholders are not charged with interest on purchases of over $500 for the first 6 months.

In order to better-serve customers, GameStop is harnessing the power of analytics, purchasing behavior is tracked with each member’s card usage, allowing the retailer to review collected data and modify inventory accordingly to meet the demands. In-store iBeacon technology sends out customized deals while GameStop gains insight on categories most popular among customers. By supplying shelves with favorite items, offering exclusive savings, sending out personalized offers, and giving customers an easy, budget-friendly way to purchase products—GameStop hopes to increase traffic and boost sales during the holiday season, starting now.