Case Study: Gander Mountain Delivers Superior Customer Service And Realizes Substantial Labor Savings Workforce Management

Retailers have long known that satisfying customers requires getting the right product to the right place at the right price and time. Leading outdoor lifestyle retailer Gander Mountain takes this philosophy one step further. Whether its fishing for walleye in Minnesota, bow-hunting for buck in Michigan or hunting dove in Texas, Gander Mountain strives to ensure that the right store associate with the right knowledge and experience is available to serve customers at the right place and time. To help deliver this superior level of service at its 105 stores in 22 states, Gander Mountain implemented JDA® Workforce Management, a fully integrated solution from JDA Software.

According to Ron Reitmeier, Gander Mountain's manager of store operations, labor management and new stores, the retailer employs about 75 full- and parttime associates in each store to serve its customer base of fishing, hunting and outdoor enthusiasts. Since its customers' shopping needs are extremely localized and change with every season, Gander Mountain looked to new technology to help ensure that its "We Live Outdoors" culture is evidenced by every employee that a customer encounters. With sales of $969 million, the retailer also wanted to achieve cost savings and other efficiencies by migrating from disparate applications to an enterprise labor management solution.

"We have realized substantial labor savings and efficiency gains with JDA's Workforce Management," said Reitmeier.