Magazine Article | December 28, 2010

Vendor Insight: Get More Out Of The Store

Source: Innovative Retail Technologies

By Jumbi Edulbehram, Next Level Security Systems

Video surveillance is the most prevalent and expensive in-store technology deployed in retail stores because it is critical to reducing shrink. Stores capture hours of video footage on a daily basis to augment the capabilities of in-store personnel and cut losses. For LP departments with limited resources, adding surveillance cameras is a cost-effective way to put more "eyes" on the store. However, more cameras lead to more captured video and without effective tools to mine video footage, it is impossible for retailers to turn video into actionable intelligence.