Giant Eagle Supermarkets Pilot NCR Copient Interactive Direct Marketing Solution

Giant Eagle, Inc., the number one regional supermarket retailer with 215 stores in Pennsylvania, Ohio, West Virginia and Maryland, is testing a new way for its customers to benefit from targeted promotions by using an interactive touchscreen solution from NCR Corporation (NYSE: NCR). Called the Personal Shopping System, the innovative program allows Giant Eagle to more efficiently execute in-store customer-specific marketing strategies.

The NCR Copient solution, which Giant Eagle is piloting in six stores in Pittsburgh and Erie, Pa., gives Giant Eagle the opportunity to strengthen one-to-one relationships with valued customers by presenting personalized offers based on purchase history from the Giant Eagle Advantage Card loyalty program. In addition to receiving product discounts and rewards, customers may enter sweepstakes, join clubs based on interest, provide immediate feedback, track savings and more by scanning a Giant Eagle Advantage Card.

"The NCR Copient solution is a great complement to our Giant Eagle Advantage Card, enabling us to offer real-time targeted offers based on the unique buying history and interests of our shoppers," said Giant Eagle Marketing Director of Customer Relationships and Target Marketing Rebecca Kane. "We are excited about the prospects of this pilot program and the opportunity to further strengthen the personalized relationships we have built with our customers while improving our overall value proposition."

The NCR Copient solution allows retailers to utilize a Web-based tool to create highly customized and product-specific promotions to address the unique preferences of each individual customer. The Personal Shopping System terminals are located at the checkout lanes as well as near the entrances of each of the six western Pennsylvania-area Giant Eagle supermarkets involved in the pilot program. Shoppers who use their loyalty program cards will see an interactive screen that displays customized messages and unique offers that can be printed at the terminal.

The NCR Copient solution is designed to complement traditional circular advertising and direct mailing. Unlike direct mail, however, the incremental costs associated with building, producing or distributing a promotion are comparatively nominal.

"The retail industry is looking for better ways to enhance customer satisfaction and minimize operational costs," said NCR Director of Food Industry Marketing Alan Couch. "Offering this solution as part of our comprehensive store-automation portfolio strengthens NCR's ability to offer truly efficient, end-to-end solutions."

NCR Copient recently received an award from the Global Electronic Marketing Conference, held to recognize excellence in electronic marketing.

About Giant Eagle
Giant Eagle Inc., ranked 22 on Forbes magazine's largest private corporations list and recently named Progressive Grocer's Retailer of the Year, is one of the nation's largest food retailers and food distributors with more than $4.7 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be the number one supermarket retailer in the region with 131 corporate and 84 independently owned and operated stores throughout western Pennsylvania, Ohio, north central West Virginia and Maryland.

An active community partner, Giant Eagle provides support for local food banks, community events, the United Way, The Salvation Army, Race For The Cure and other non-profit organizations. The company has also created education initiatives such as Apples For The Students, which has provided millions of dollars in computer equipment, software and other classroom learning tools for local schools and the Be A Smart Shopper school nutrition program. Further information can be found at www.GiantEagle.com.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata data warehouses and IT services provide Relationship Technology solutions that maximize the value of customer interactions. Based in Dayton, Ohio, NCR (www.ncr.com) employs approximately 29,300 people worldwide.