Magazine Article | May 25, 2010

Q&A: Gift Cards: Cross-Channel Sales Enablers

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

I talked with Victoria Rose, VP of sales for UTC Retail, about gift card usage in the midmarket. She shared some interesting insight into how some retailers are exploiting their gift card programs for major gains, while others still consider them a cost of doing business. Here are her thoughts on why the latter mentality is a big mistake.