Glasses.com Launches iPhone Version Of Popular Virtual Try-On Application

Draper, UT /PRNewswire/ - Innovative online eyewear retailer, glasses.com, announced today the launch of their virtual try-on app for iPhone and iPod touch devices. The glasses.com virtual try-on app launched this past July for iPad and has improved the online eyewear shopping experience for hundreds of thousands of users by way of its groundbreaking 3Dfit technology. By expanding the app's availability to all of Apple's mobile devices, glasses.com can now offer a wider range of shoppers the ability to virtually try on and purchase from a growing inventory of brand-name glasses and sunglasses.

Similar to the iPad app, the iPhone and iPod touch iteration is free in the iTunes store and allows users to virtually try on hundreds of frames in less than a minute, making it easy and fun to discover the perfect look from the comfort of their own home or on-the-go. The user experience is also based on the iPad version, with several modifications and enhancements to cater to a smaller screen, a more mobile experience, and iOS 7.

"An attention to detail was mandated from the beginning to produce a highly intuitive, stylish and high-quality brand experience," said 1-800 CONTACTS Executive Creative Director Bruce Christy. "Countless elements were pored over. From color to typography – from animation to manner in which the app scrolls – all to deliver an innovative mobile app that is like nothing else available."

With the iPhone and iPod touch app, shoppers can still view their 180-degree 3D rendering from all angles, compare multiple glasses and sunglasses side-by-side, and share favorites with friends and family via social media and e-mail. In order to inspire the same accuracy and purchasing confidence shoppers feel when using the iPad app, developers implemented a zooming option so users can get a closer view of their rendering and the same level of product detail, regardless of screen size. Shoppers can now send their photos via text message for a second opinion, and they'll be able to opt for push notifications from glasses.com to alert them of current promotions or new brands available.

Additionally, enhanced by the arrival of iOS 7, the app now includes blink detection technology to identify the user's blinks and remove them from the rendering, improving the overall true-to-life experience.

In conjunction with the iPhone app release, glasses.com has added new brands and styles to their ever-growing inventory so that more shoppers will be able to find the perfect pair to complement their individual look. Now available in all versions of the app are designer brands such as Kate Spade, Roberto Cavalli and POLO Ralph Lauren, surf/skate brand Arnette, and the affordable and casual lifestyle sunglass brand Suncloud – all in time for the holiday season. These join the already broad range of styles from brands such as Ray-Ban, Oakley, Burberry, Versace, Maui Jim and Lucky Brand.

"We're hoping that the release of the app on iPhone and iPod touch will get this incredible user experience into as many hands as possible and help more of our customers find the perfect look in an easy, fun, and more affordable way," said Bruce. "The Android version will be available in the coming months, and we're not stopping until we can truly change the way people buy glasses."

To download the glasses.com app for iPhone and iPod touch, visit the iTunes app store today. To download the iPad version, click here. Visit glasses.com for more information and to browse the catalog.

About Glasses.com
A division of 1-800 CONTACTS, Inc., glasses.com began 10 years ago when the makers of 1-800 CONTACTS, Inc. purchased the URL for the website with the intention of improving the eyeglasses shopping experience and providing the same top-notch customer service for which it is known. Today, glasses.com is an online and on-the-go eyewear shopping experience designed specifically with the consumer in mind, offering top brand and designer names with high-quality and personalized customer service. Working directly with popular frame manufacturers and a world renowned lens manufacturer, glasses.com's trained opticians and style experts help customers get both the product and look desired, guaranteed. Users can visit glasses.com online at www.glasses.com or through the glasses.com app which includes patented and patent-pending 3Dfit technology. The app is currently available for iPad, iPhone and iPod touch, with an Android version launching in the coming months.

About 1-800 CONTACTS, Inc.
1-800 CONTACTS, Inc., a subsidiary of WellPoint, Inc., is the largest retailer of contact lenses in the United States, and is dedicated to making it easier for consumers to purchase contact lenses. 1-800 CONTACTS, Inc. offers all of the most popular brands of contact lenses at competitive prices while delivering exceptional customer service. The company has served more than 8 million customers, stocks more than 15 million contact lenses, and delivers more than 200,000 contact lenses every day directly to customers. Through its award-winning website, www.1800contacts.com, and its easy-to-remember, toll-free telephone number "1-800 CONTACTS" (1-800-266-8228), the company ships an industry leading 98 percent of its orders within one business day of receipt and verification of prescriptions. Through its glasses.com division, the company offers leading name-brand glasses, free In-Home Try-On, free shipping, free returns and innovative solutions for the consumer interested in purchasing glasses online. Glasses.com is dedicated to changing the way the world buys glasses.