Magazine Article | June 22, 2011

Q&A: Google On SEM Strategy

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

Google's longstanding 70% to 80% lock on search engine market share made it a no brainer for us to seek out some search engine management (SEM) advice from Dan Schock, retail industry director there. Here is what is new at Google and how retailers can leverage new trends in SEM.