Research By Steve Rowan, Retail Systems Research And Commentary By Erin Harris, Integrated Solutions For Retailers And Dan Kubala, Site Controls
This year's Green Retailing Research Supplement takes a detailed look at the restaurant industry's sustainability initiatives to determine how its green business challenges and opportunities compare to those of retailers. The report, supplied by our friend Steve Rowan, managing partner at Retail Systems Research, presents research findings and actionable data on the restaurant industry's impressive headway in the sustainability arena. Why restaurants? Rowan explains that in theory, restaurant retailers have business models similar to general retailers: Both are customer-facing, both survive on predominantly discretionary spending, and both compete against opponents that offer essentially similar products.