Green Your Stores From The Bottom Line Up

In the past year, much has changed in regard to environmental sustainability. Many retailers have spent less time working the public perception machine and put much more effort into creating green efficiencies that directly impact the bottom line, due in no small part to economic pressure. But while cost reduction remains the primary green motivator for retailers, RSR's report Real-World Green: The Role of Environmental Savings in Retail (available at retailsystemsresearch.com) points out that retailers recognized as "Winners" (those posting three consecutive years of 3% or better sales growth) are still giving equal weight to the "brand-building potential of an eco-friendly strategy."