Case Study

Guitar Center's Secret To Maximizing Associate Return

Source: Ceridian Dayforce

This Ceridian Dayforce case study takes a look at Guitar Center, a national specialty retailer operating nearly 240 stores coast-to-coast with sites typically ranging between 10,000 and 20,000 square feet. Guitar Center’s sales associates are commission-based and 80 percent of its workforce is full time. A significant percentage of its labor budget is also dedicated to associates who staff the service department. Guitar Center was using a manual, Excel-based scheduling system and decided to begin searching for an automated system.

Chris Salles, director of Store Labor for Guitar Center, says the company was poised to use cross-departmental intelligence to build better schedules. “We gather a lot of information across departments, such as traffic counters at the front of the stores and transactions that are charted by specific sales representatives or departments,” he explains. “It was time we put that data to use to help us more accurately determine when and where to put sales people.”

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