Gwynnie Bee Introduces CaaStle, A Managed Service For Retailers To Participate In A New Economy For Apparel

CEO Christine Hunsicker Announces Launch of CaaStle Platform During Shoptalk Keynote

New York /PRNewswire/ - Gwynnie Bee today publicly unveiled CaaStle, a cloud-based managed service that enables retailers to participate in an exciting new economy for apparel - Clothing as a Service (CaaS) - a complementary model to traditional retail and eCommerce. First used by the Gwynnie Bee subscription service, the CaaS model addresses retailers' most challenging problems, helping them drive new consumers to their brand, increase share of wallet from existing consumers, and improve profit through much better return on assets.

Consumer behavior and preferences have changed substantially in the last several years. The new economy complements traditional ownership with a new model for access, enabling retailers to meet modern consumers where they are and providing both consumers and retailers with transformative benefits. Consumers can access, wear and return garments as often as they like, and can buy the items that they fall in love with, managing their ideal rotating wardrobe with unconstrained variety.

Gwynnie Bee was the first consumer-facing service to embrace the CaaS model, operating successfully on the CaaStle platform. CaaStle has also been quietly powering Infinite Style for Ann Taylor and NY&C Closet for New York & Company, and has a rich pipeline of major retailers that will be launching soon.

"CaaStle enables retailers to drive higher revenues through a complementary and innovative channel while improving their wallet share and profitability. We have seen strong results from our participating retailers and are excited to help strengthen the bond between more retailers and their consumers," said Gwynnie Bee CEO, Christine Hunsicker.

Meeting consumer expectations is extremely challenging to do profitably with the current ownership-based retail model alone. Utilizing the turnkey CaaStle service, retailers can engage new consumers, re-engage current consumers and more effectively manage and monetize inventory while maintaining control of their brand and customer relationships.

For more information on CaaStle, visit: http://www.CaaStle.com.

About Gwynnie Bee
Gwynnie Bee is a leading subscription service that allows women to access an unlimited wardrobe in order to shop better, wear smarter, and rediscover the fun of fashion. Gwynnie Bee allows women to wear the trend today and return it tomorrow, skipping the commitment of buying a single piece. Gwynnie Bee offers diversity and the flexibility to try new trends from over 150 brands and 3,000 styles without the pressure of purchase.

Launched in 2011, running on the CaaStle platform, Gwynnie Bee pioneered the Clothing as a Service (CaaS) model. Consumers pay a flat monthly fee to have a fixed number of garments at home at any given time. They can exchange garments for new ones as often as they like and can buy the ones with which they fall in love, managing the ideal of a rotating wardrobe with unconstrained variety.

About CaaStle
CaaStle is a proprietary cloud-based, managed service that enables retailers to provide Clothing as a Service (CaaS) to their consumers as a complement to their existing retail business. CaaS provides retailers with a predictable and recurring revenue stream, reduced inventory risk, improved yield optimization and stronger customer engagement than in traditional retail alone. A retailer running on the CaaStle platform controls its brand and owns consumer relationships while CaaStle operates the service in a fully managed way, including all proprietary technology and logistics.