Harnessing Innovation For Growth In Retail

David Gruehn, Microsoft's Retail Industry Solutions Director, talks about the importance of harnessing Innovation and emerging technologies as a vehicle for growth and success in the retail industry.

He describes how the Consumerization of IT, defined as the rapid adoption and assimilation of a wide range of technology by consumers over the past 10 years, has had a dramatic impact on the retail industry; opening doors for retailers who embrace it and shutting doors for those who miss the trends.

He highlights how Microsoft is helping retailers leverage innovation using Microsoft's key investments in the Digital Workstyle, Digital Lifestyle, and the Digital Platform of cloud computing - and the opportunities that are possible by bridging those three platforms.