Magazine Article | July 26, 2011

From The Editor: Hey Aldi — Can I Call You Aldi?

Source: Innovative Retail Technologies

By Matt Pillar, Editor In Chief, Integrated Solutions For Retailers magazine

Not on the phone, you can't. You can't call Aldi anything on the phone.

In an era of retailing marked by constant chatter about crosschannel customer connections, "touch points," if you will, Aldi chooses to not publish store phone numbers anywhere.

I learned this quirk of the quirkiest of grocers the hard way recently when I chose to explore the Aldi phenomenon. I had some groceries, a lot of groceries, to buy for a group camping trip. The group was all guys, none of us as concerned with cuisine as we were with cerveza, so quality took a backseat to caloric value.

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