Magazine Article | October 19, 2012

Holiday Logistics: Give Consumers An Out-Of-The-Box Experience

Source: Innovative Retail Technologies

November 2012 Integrated Solutions For Retailers

By David Sisco, director of retail and consumer goods marketing, UPS

The rise of omni-channel retailing has created more choices for consumers, requiring retailers to make innovative logistical decisions.

Advancements in technology have changed the shopping experience for consumers in the U.S. The boom in online and mobile commerce has put access to retail around the world at our fingertips. As retailers and consumers prepare for the upcoming holiday season, one thing is clear — shoppers will go both in-store and online to get their gifts.

Consumers Driving The Supply Chain
Many consumers are putting down their car keys and picking up their laptops, tablet computers, and smartphones to reduce the hassle of holiday shopping. With consumers conducting about 36% of their holiday shopping online, retailers who ease the online shopping experience from start to finish can bolster their competitive advantage.

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