24 Hours Fitness Optimizes Site Selection Process With Pitney Bowes Software

This case study from Pitney Bowes deals with 24 Hour Fitness, a nation-wide fitness center with nearly 4 million members and 420 clubs across the United States. 24 Hour Fitness is an industry innovator being one of the first clubs to be open 24 hours and the first to introduce month-to-month as well as online memberships.

When launching a new site 24 Hour Fitness must normally invest several million dollars in the launch and will often commit to long-term leases. This puts major pressure on their director of Real Estate Strategy, Nelson Williams, who must accurately make long-range projections for each new site location.

“Site selection is very important to our business,” notes Williams. “A significant amount of member satisfaction is driven by their impressions of the facility and the member’s experience while in the club. Proximity to home and work are main drivers of a person’s decision to join a fitness club.”

Following along with their innovative approach 24 Hour Fitness turned to Pitney Bowes Software AnySite® platform to provide the data insight they required to optimize their site selection process. AnySite® is designed to perform powerful predictive analytics and modeling functions which are essential to market analysis.

Download this case study below to read more about how Pitney Bowes Software AnySite® platform was able to provide valuable support to 24 Hour Fitness’ site selection process.