Guest Column | August 26, 2021

How A 3D Modelling Service Can Improve Your Marketing Strategy

By Grace Murphy


Many businesses are turning to 3D modeling services as part of their marketing and advertising strategies. When advertising your products online, one of the most challenging things to do is translate the feel, scale, and look of what you offer using internet platforms.

From building awareness of products to consideration and conversion, the purchasing process is driven by the ability of marketers to convince consumers to believe in what is on offer. 3D modeling has changed the game in this regard, as it allows companies to outcompete their rivals by demonstrating the value of their products in a 3D format. Many companies are now embedding 3D CAD (computer-aided design) models to their product pages to allow consumers to view the object from all angles in granular detail.

Here are some ways that 3D product modeling can improve conversion and increase revenue.

It Is A Flexible Media Format

When 3D modeling first became a possibility, many people dismissed it as a gimmick. However, this could not be further from the truth. Embedding such models into your product pages can massively benefit both consumers and business owners.

If you’ve ever shopped online and have had to rely solely on images of a product, you are probably aware of how difficult it can be to judge dimensions. While many businesses opt for text-based measurements, which can be of some use, these generally are not as useful as the ability to see an object in 3D space. Using CAD to create 3D models allows customers to look at products from all angles, and if AR (augmented reality) is supported, they can even view it in a real-life situation.

Say, for example, that you are a jewelry manufacturer and you sell your products online. Your customers might be reticent to purchase your products because they cannot picture them in real life. Using AR, they could see a 3D model of a ring on their finger, or a bracelet around their wrist, which would help convert their interest in the product into sales.

3D Marketing Is Cost-Effective

Believe it or not, marketing your products using 3D models is far more cost-effective than traditional advertising campaigns. Of course, you will have to invest some money into creating 3D models using CAD, which will usually require the services of a high-end 3D design agency. However, this is likely less labor-intensive and more cost-intensive than a marketing campaign that finalizes prototypes and photoshoots.

Additionally, with 3D modeled designs, you can quickly and efficiently edit the product, making the entire advertising process more straightforward.

When integrating your 3D models into your website or marketing communications, you will likely need specialist software to embed the 3D rendering online. Companies like Apviz can help you to streamline this integration process, ultimately bolstering your online marketing and conversion rates.

It Can Improve Your Brand’s Image

Using 3D modeling in your product pages and marketing content can be a fantastic way to help your brand stand out from the crowd. Embedding these models on your website will give your brand a sleek, modern image that will help to build awareness and trust in your brand.

Keeping up with the latest trends is an essential part of an effective marketing strategy. 3D rendering of products is one of the most modern ways that you can demonstrate your products digitally. As a result, your customers will love that you aren’t afraid to embrace new trends and be at the forefront of the market.

You Can Sell An Experience And Not Just A Product

A fundamental rule of marketing is that you should not attempt to solely sell a product to customers. Instead, you should focus on enticing your customers by selling an experience or lifestyle to them. This is because the products you sell are easily replaceable unless you instill a more profound sense of connection and meaning to the item among your customers.

In the past, doing this has been a struggle for many marketers attempting to increase sales online. While an image might give a customer an idea of what they are buying, they do not allow them to perceive their lifestyle if they purchase the product.

Using 3D models, you can truly showcase how your product will change the lives of your clients. 3D rendering and AR technology will allow you to create a mood and atmosphere around your product. Additionally, using 3D animations will enable you to develop promotional content that can genuinely sell the experience of using your product rather than just how it is designed.

In Summary

Overall, many companies are now waking up to the benefits of embedding 3D models on websites and marketing communications. These models allow customers to develop a clearer image of what your business is offering, and using technologies like AR, they can even see how they look during real-life use. Ultimately, such models can improve conversion and revenue, so they are well worth the up-front investment involved in their design.

About The Author

Grace Murphy is an experienced reviewer and journalist dedicated to sharing updates from throughout the business market, as well as reviews on the products and services you want to hear about. Small businesses across the corporate market have relied on her insight and knowledge to drive them forward for years.