Magazine Article | March 26, 2012

How A Small Retailer Masters E-Commerce

Source: Innovative Retail Technologies

April 2012 Integrated Solutions For Retailers

By Bob Johns, associate editor

An end-to-end SaaS solution helps Norman Camera successfully compete across channels.

More than almost any other industry, photography has faced humungous challenges during the digital boom. Gone are the days of selling film, flashes, developing equipment and supplies, and even development itself. To see how much the industry has changed in the past 20 years take a look at Kodak, Polaroid, and Fuji. These three photography powerhouses barely exist in the photography world of today. So, how does a family-run, two-store photography and video retailer survive in the digital photography age?