How Build-A-Bear Workshop Champions The In-Store Experience

December 2012 Integrated Solutions For Retailers

By Erin Harris, associate editor

When it comes to in-store systems technology investments, Build-A-Bear Workshop stresses customer experience first, systems second.

Dave Finnegan, chief interactive and information bear at Build-A-Bear Workshop, knows that the true meaning of success is captivating the hearts and minds of its young customer base. With more than 400 stores worldwide (280 stores are in the U. S.), Build-A-Bear Workshop has become an operation known for not just its innovative in-store technology, but its memorable customer experience. Finnegan explains how Build-A-Bear Workshop achieves the optimal customer experience and how the specialty retailer uses technology to make it happen.