Magazine Article | June 20, 2017

How Mobile Technology Is Changing The Customer Experience

Source: Innovative Retail Technologies

By Perry Kramer, VP and Practice Lead, Boston Retail Partners (BRP)

The long-term success of retailers will be based on their ability to make shopping enjoyable, frictionless, and aligned with their customers’ expectations.

From the boardroom to the stockroom, the two most commonly heard words in retail are “mobile” and “omni-channel.” Oddly enough, these are also probably the two most loosely defined terms and highly active interdependent initiatives in today’s retail environment.