Article | June 2, 2022

How Retailers Can Protect Themselves Against Continued Uncertainty

By Grace Murphy

Past Present Future concept iStock-1146670502

Many retailers are facing uncertainty due to the pandemic, lockdowns, and subsequent economic decline in recent times. It can be a scary time for many retailers, and many want to do everything they can to avoid having to close their doors. Below we have listed some of the ways in which retailers can help protect themselves against the uncertainty in today’s climate. Keep reading if you’d like to learn more.


If your retail business is currently based on a premises, you should consider offering online services. This means that should there be more unforeseen circumstances that could affect the footfall of your business, you will be able to continue making sales. Offering online customer service even while your retail premises are open can mean increased sales, as many customers are increasingly using online shopping as their preferred method to make purchases.

Think Of Ways To Adapt Your Products And Services

To try and overcome adversity, think of ways your business could adapt to the new normal. For example, are there current products or services that you could offer that can be continued through uncertain times? For example, if you’re a food retailer, could you offer online ordering and delivery services?

Insurance For Your Business

Taking out store insurance can help you make sure your premises, contents, and employees are protected in unusual circumstances. In these uncertain times, it’s more important than ever to make sure your business is fully insured, and an insurance policy covers all of the hard work you’ve put into your retail business. On top of your regular insurance, you should consider taking out liability insurance too to provide further protection in legal situations with customers or employees.

Invest In Your Digital Marketing

Digital marketing is quickly becoming the most effective way to market your business. with more and more customers choosing to shop online, it is the best place to target them and advertise your products and services. Boost your online presence by making sure your website includes popular keywords and ranks higher than your competitors. You could also consider digital marketing such as pay-per-click, affiliate marketing, and increased social media presence. Consider running competitions for customers to win products or services if they like, follow, and comment on your business’s social media posts to increase brand awareness and sales. The good news about digital marketing is that it can very often work out cheaper than traditional marketing methods.

Building A Solid Website

If you’re going to be making a much higher number of online sales, a good website needs to be able to keep up with the demand and traffic it will be experiencing. Your website will increasingly become the new face of your business, so it’s worth making sure it’s of high quality. Employing a good website designer will help give customers the best impression of your business when they search for you online and offer them the best possible online experience when shopping with you. A good website should feature key signatures of your retail brand, such as logos, colors, and mottos so that customers find it familiar. The website interface should be easy and clear to use and list all your products, services, and prices. It needs to be easy to navigate, so the customer wants to use the site again. Make sure your website features enough written content to give your customers the information they need, without being too longwinded. Most people using a website to make a purchase want the process to be quick and simple.

Designing An App

In addition to your website, you could consider having an app designed for online shopping too. more and more people are using their mobile phones to search for businesses and make online purchases, and the usability of an app is preferable to a website designed for desktops. A good app should be simple to use and feature the same interactions as your website. With easy navigation available in android and IOS to reach as many customers as possible. Offering push notifications will help to make it more likely that customers will come back time and time again to use your app if notifications are reminding them.

About The Author

Grace Murphy is an experienced reviewer and journalist dedicated to sharing updates from throughout the business market, as well as reviews on the products and services you want to hear about. Small businesses across the corporate market have relied on her insight and knowledge to drive them forward for years.