How The iPhone Changed Retail

January 2015 Integrated Solutions For Retailers

By Jason Wallis, CTO, Mozu (a Volusion brand)

Instead of responding to new technologies as they emerge, retailers must drive and deliver new retail experiences to meet customers’ expectations.

Today’s consumers have information at their fingertips, thanks in part to the iPhone, which was released back in 2007. Since then, retailers continue to struggle to meet consumers’ expectations due to rapid changes in mobility. The proliferation of mobile devices has fundamentally changed shopping behavior and is forcing retailers to take a new approach to their technology strategies.