Magazine Article | June 22, 2011

Q&A: How To Ensure Your Relevance With Customers

Source: Innovative Retail Technologies

By Matt Pillar, Integrated Solutions For Retailers magazine

In a conversation with Nelson Pascua, VP of retail at customer experience management software provider Medallia, I sought counsel on the overabundance of customer data that retailers have access to. Specifically, which information is important, how can I leverage it, and what can I expect in return?