Q&A: How To Ensure Your Relevance With Customers
Source: Innovative Retail Technologies
By Matt Pillar, Integrated Solutions For Retailers magazine
In a conversation with Nelson Pascua, VP of retail at customer experience management software provider Medallia, I sought counsel on the overabundance of customer data that retailers have access to. Specifically, which information is important, how can I leverage it, and what can I expect in return?
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