04.24.21 -- How To Guide For Doing BOPIS And Curbside Pickup Right

The growth of omnichannel fulfillment programs such as buy online, pick up in-store (BOPIS) and curbside pickup of online orders has been a retail industry trend for several years now. That trend reached a tipping point in the last 12 months, as the COVID-19 pandemic led consumers to seek out safer, contactless shopping experiences. Equally embraced by consumers and retailers alike, and for many of the same reasons (e.g., cost savings on last-mile order delivery), BOPIS and curbside have transitioned from nice-to-have to must-have services for brands with physical storefronts.

Cart abandonment has long been the bane of e-commerce, and the 2020 pandemic has only made it worse. Since the global outbreak of the COVID-19 virus, online customers have created 46.8% more baskets than in the comparable period a year earlier. Over that time, the abandonment rate has gone up by nearly 10%!

Do you want to know the silver-bullet system Amazon, Intel, and Nike use to expand into new markets? Unfortunately, just like in most every other aspect of life, there is no silver bullet. But there is an underlying system these three high-growth companies utilize – it’s called the Flywheel, and you can build one for your organization...