The most successful retail businesses are those that can anticipate customer wants and behaviors and respond early. Predictive analytics allows you to do that by providing a glimpse of the future and showing you what actions to take to capitalize on those opportunities.
In this post, we’ll look at 4 ways you can use predictive analytics to keep your customers happy and help your business run smoothly.
Personalize Special Offers & Marketing Messages
Even with customer profiles, delivering targeted offers and marketing messages to shoppers is difficult. Not only does each person follow a different customer journey, but they’re also interested in a unique set of products.
Knowing exactly what your customers want allows you to tailor your offers to their specific interests and personalize your marketing campaigns to their individual pain points, rather than targeting an entire customer segment with the same message.