Q&A: How Transaction-Level Intelligence Builds A Better Business

By Matt Pillar, Integrated Solutions For Retailers magazine

Some traditionally CPG (consumer packaged goods)- focused solutions providers are finding a niche in bridging the data gap between retailers and manufacturers by working directly with the retail side of the business. I spoke with one such company, which uses transaction-level data to help retailers and their suppliers make better decisions.

Here, Paul Osinski, GM of the retail division at Salient, discusses how retailers and their trading partners benefit from rapid access to and analysis of transaction-level data.