Case Study: The Art Of Shaving Supports Growth Strategy With HP POS System

The Art of Shaving has two retail concepts, a satellite shop concept that averages 300-400 square feet and the Barber Spa concept which ranges from 600-800 square feet. The HP POS systems with Retail Pro are located behind the elegant marble cash wraps. Three to four Shaving Specialists in each store use the systems to complete transactions and to gather customer data including name, address and phone number. The managers run local reports and link with corporate headquarters.

"Capturing client information is very important," Malka says. "The nature of our product is that you replenish after running out in three months. With the customer data we capture through our POS system, we know when they run out and how they prefer to be contacted. This aims to increase both sales and profitability, because repeat purchases provide the highest margins."

With its Intel® Pentium® Dual-Core processor and at least 1 GB of memory, each store's individual HP rp5700 POS System with Retail Pro delivers the processing power to run local sales, margin, inventory and cost reports. Its network connections then link to corporate headquarters, giving The Art of Shaving the means to massage data into an enterprise view of operations.