By Kara Murphy, contributing writer, Integrated Solutions For Retailers
Grocer is the latest to team with an ocean conservation organization to make this promise
Hy-Vee is the latest grocer to commit to selling sustainably sourced fresh and frozen seafood and fish to its customers. Sustainable sourcing is defined as ﬁshing that assures seafood will be plentiful for future generations and does no harm to other animals. The employee-owned company worked with FishWise, a non-profit organization focused on supporting sustainability through environmentally responsible business practices, to add a responsible-sourcing commitment to its Seafood Procurement Policy. The new wording commits Hy-Vee to sell seafood that is rated Green or Yellow by the Monterey Bay Aquarium’s Seafood Watch program, is certified to an environmental standard equivalent to these ratings, or is sourced from credible, time-bound improvement processes. Hy-Vee plans to meet this goal by the end of 2015.
The chain, which has 235 stores in eight states, will keep its customers up-to-date with its efforts through multiple channels: in-store information, its company websites, and in its quarterly magazine. It will also mark seafood that meets the new procurement policy with a “Responsible Choice” label.
Other large chain grocers have also teamed with ocean conservation organizations to commit to providing sustainable seafood to customers. Whole Foods, Trader Joe’s, and Safeway have all promised to provide sustainable seafood in their stores.
A Truven Health Analytics-NPR Health Poll study released in February 2013 reveals consumers’ beliefs about sustainable sourcing of seafood and fish:
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