Application Brief: Improve Customer Service And Create A Truly Unique Retail Experience

By Motorola

The search for a service differentiator
In today's hyper-competitive retail environment, brick and mortar retailers can no longer compete on price alone. Online shopping enables shoppers to easily search for the lowest price on a specific item from mass merchandisers and specialty merchants from all over the world. To find success in this new global market, retailers must differentiate themselves from other stores, build better customer relationships and deliver a new level of service excellence that keeps shoppers returning, and even sharing their positive experience with family and friends. A truly unique retail experience melds the latest technology and personal service — where the online and in-store experiences are no longer exclusive elements. Integrating your web and brick and mortar stores gives your customers greater convenience and shopping options, while providing you with more ways to reach and engage your customers.

Affordable self-service for a superior customer experience
The latest innovation in self-service technology, the MK500 Micro Kiosk from Motorola enables retailers to put convenient and personalized service right at the fingertips of customers. Cost-effective and compact, these mini kiosks can be blanketed throughout the store — putting the power of self-service in every aisle or department. Whether customers need to check pricing and availability or look up the balance on a gift card or loyalty membership, the answers they need are available in seconds, regardless of where in the store they may be — no need to locate an associate and wait for an answer. In addition, the MK500 can do much more than enable information look-up — retailers can easily build on the MK500 to offer more sophisticated and valuable services that integrate multiple touch points such as direct mail and the Internet — enabling shoppers to print coupons or utilize a no-hassle, no-wait option for picking up an Internet order.