Magazine Article | May 25, 2010

Case Study: Improve Customer Service With Mobile Computers

Source: Innovative Retail Technologies

By Megan Burns

When customers are in your store, you want them to be able to find items quickly and easily; otherwise, you risk losing a sale. The easiest way for retailers to accomplish that goal is to make each store look the same. But, what if your business philosophy focuses on catering to the different needs of the local clientele?