In-Store Media Comes Of Age

It doesn't matter what kind of retailer you are, there's a cost-justifiable reason for you to deploy some semblance of digital media in your stores. Sure, it makes screaming sense for some and subtle sense for others, but it makes some level of sense for everyone. Broadband networks and the ability to digitize music, video, and even live video make digital media deployment appealing for marketing, merchandising, promotions, and HR/training applications, among others. Used with permission from Integrated Solutions for Retailers magazine