Inconvenient Truths About E-Commerce And Omni-Channel Retail

By Steve Dennis, President and Founder, Sageberry Consulting, LLC

The future of retail will not be evenly distributed and, to be sure, physical store shopping will be different.

When reading many articles and industry analysts’ proclamations, it’s easy to feel as though e-commerce has become the dominant way people shop and that online shopping is taking over most of retail. But it’s simply not true.

While there can be no question of ecommerce’s continued growing importance and its frequently disruptive nature — particularly in categories like books, games, and music where product can be delivered digitally — brick-and-mortar retail will be with us for a long, long time.