New white paper sheds light on four distinct areas that impact a merchant’s business
As mobility grows increasingly popular at retail stores, Infinite Peripherals, Inc. (IPC), the leading developer of mobile point-of-sale (mPOS) devices, now gives merchants a valuable tool to examine its impact on business. A new white paper, entitled “Four Distinct Areas of ROI of Mobile POS at Retail” guides retailers through considerations of how mobility has the potential to, or already may have, benefitted their bottom line.
“We developed this resource to help our customers better understand how an investment in mPOS can pay valuable dividends,” said Andrew Graham, president and co-founder of IPC. “Especially in an era of greater competition from online sales, bricks-and-mortar stores need to optimize the customer experience, streamline operations and build customer loyalty to drive sales. As this whitepaper shows, mPOS is a critical way to do all of these things.”
Available for free download at http://bit.ly/1f7TqlW, the Infinite Peripherals white paper identifies the most common areas where ROI impact of mPOS is evidenced at retail: operations, sales, equipment expense and qualitative factors. Prior to mobile deployment, merchants should identify specific metrics in each of these areas and gather benchmark data – such as average number of transactions per day per store, associate sales per hour and transaction duration.
Retails also must tabulate the total mPOS implementation cost – including hardware, software, infrastructure, training and mobile device management (MDM) to yield an accurate assessment of return.
Operations and Sales
Beyond line-busting, mPOS devices can be used for a variety of in-store tasks, including price changes and inventory management, and typically can expedite such jobs due to ease of use, faster scanning speed and more robust hardware. Merchants should evaluate productivity of operations using mobile devices at several intervals, from 30 to 180 days after deployment.
As for sales impact, mPOS devices typically facilitate greater transaction efficiency and quantities, in addition to more add-on and cross-channel sales for higher transaction amounts.
In both operations and sales, mPOS helps improve associate productivity, potentially leading to staffing adjustments and payroll savings.
Equipment Expense and Qualitative Factors
Per unit, mPOS equipment and MDM expenses are more cost-effective when compared to legacy systems, including hardware, software, terminals, printers, barcode scanners and signature devices.
And, qualitative factors such as associate morale and customer appreciation, which tend to be heightened with mPOS, may not have a numerical figure attached to them, but certainly play an important role in a retailer’s ultimate success.
For more insight into the ROI of mPOS, download the white paper at http://bit.ly/1f7TqlW.
About Infinite Peripherals
Since 1993, Infinite Peripherals, Inc. (IPC) has been fueling mobility with cutting-edge mobile peripheral devices, receipt printers, mechanisms and receipt printer-related components. Numerous major retailers in the United States are moving to mobile POS with IPC’s Linea Pro and Infinea Tab, helping to transform shopping, drive traffic and increase customer conversion rates. Anticipating trends and pre-empting solutions for a constantly evolving business landscape, IPC enhances operations in retail and other industries, including healthcare, hospitality, transportation, warehouse and logistics, entertainment and security. For more information, visit www.ipcprint.com.