By Erin Harris, Integrated Solutions For Retailers magazine
Retailers strive to optimally manage all their transportation and distribution activities so they can coordinate, redirect, and keep deliveries on schedule. When transportation management isn't a retailer's core competency, outsourcing or partnering with a company that specializes in that area is key to maintaining customer satisfaction. BrandsMart USA (BrandsMart), a Florida-based consumer electronics retailer with 10 brick-and-mortar locations, one DC, and an e-commerce platform, relied on an independent delivery service as well as BrandsMart employees to make home deliveries. But, as Lary Sinewitz, executive VP at BrandsMart explains, the retailer needed a transportation management team that could not only make on-time deliveries, but also understand the various new technologies associated with today's complex consumer electronics products in order to ensure proper installation.